The Yesterday urban male wore a pair of pants that were slim-cut with a button-down shirt. He doesn’t grown a beard an looked tidy. Also named as the Metrosexual.
But now, this type of man are disappearing and is replaced by men who are more concerned with existing in the outdoors, than meticulous grooming habits. The new man is bar-hopping but he looks like a man of the woods. He have a good job because he wants a good salary and he wants to be healthy. The new man are called: Lumbersexual
Lumbersexual is bringing the outdoor industry’s clothing and accessories into the mainstream. Maybe because this look is more confortable, functional and durable. The Lumbersexual is on the rise. This kind of man is strong, wears plaid flannel shirts, has an impressive beard, a six pack and some tattoos.
It fits with the macro trend convenience, because the new man (Lumber sexual) Only want to wear easy and comfortable clothes. Also they don’t shave their beard every week, because that costs a lot of time for a man. The Lumber sexual just let their beard grow.
It also fits wits the trend: shifting identities, because the identities of man ar extremely changed. They don’t have to look decent. But it became a lot rougher. a man isn’t a decent man anymore, but want to be seen as a tough, big and strong man. like lumber sexual
If you also want to be a Lumber sexual, than watch this movie and follow the 7 steps to look like a Lumber sexual.