Brown Apples

It’s about the Golden Delicious- and Granny Smith apples from the Canadian company Okanagan Specialty Fruits. The apples that have been cut stay fresh longer, thanks to a genetic adaptation. With this genetic adaptation cells that turns the apple brown will be broken by an enzyme. With this new United States approval, millions of salad bars or Happy meals could offer the apples without sprinkle them with lemon juice. The US Department of Arficulture (USDA) admitted the decision of the input of genetic apples.

The united states has been a pioneer in the field of genetic engineering. Especially crops like cotton, corn and soy are genetically modified on a very large scale. Yet, this legislation is remarkable, because this time the intended is purely for te consumer and not for the farmers as it was usually.

But not everybody agreed with this legislation. many people even disagreed with the idea of genetic apples. A quote from Mark Gedris, director of membership and communications for USApple, in a phone interview.: “Consumers haven’t asked for these traits,” he said. “As we mention in our statement, browning is a natural process. There are already natural ways to delay browning in apples.”

Those apples will still be in supermarkets at the end of 2017, because al the twenty thousand genetic modified apple trees has to be plant first an they also have to grow.


Why is this legislation a trend?

Those apples fits with the micro trend ‘Copy nature’. The nature is been copied because the apples are not coming from the nature for real. But they are genetic modified, so they won’t turn brown. That makes this apple a not nature one, but a apple that’s copied from the real nature apples.

It’s transparant because:

It’s clearly shown that the apples are genetically modified for all the consumers. That means that it is transparent how the apples are processed. Consumers can make a decision on their own, if they want to eat this genetical apples or not. But they know which apples are genetic modified an which one are not.



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